Expert
International Social Media Marketing
- For BBA | MBA | B.Com | M.Com
- Gives 6 months membership.
- Unrestricted course modules.
- Distraction free learning interface.
- Students can post individual requests for new topics through their accounts. The requested study material gets updated for 'all the students' within next 5 working days.
Curriculum
- 3 Sections
- 21 Lessons
- 0m Duration
ISMM Module I
7 Lessons
- Definition and Challenges of International Marketing, Reasons for going International, International Market Segmentation and Positioning
- International Market Entry Strategies: Screening and Selection of Markets; Methods to Enter International Markets
- International Marketing environment: Political, Legal, Environmental, Socio Cultural and Technological Environment
- Country Risk Analysis
- International Economic Environment: IMF, WTO, International Monetary System
- International Trade Barriers: Tariff and Non-Tariff
- Regional Blocks: European Union, NAFTA, SAARC, ASEAN, International Marketing Research
ISMM Module II
7 Lessons
- EXIM Policy of India, Export Promotion Organisations, Incentives, Export Documents
- Organisation and Structure of Export and Import Houses
- International Product and Pricing Policies: Product Standardisation & Adaptation, International Pricing Strategies
- International Distribution System: International Distribution Channels, Types, Role of Internet in International Distribution
- International Communication Policy: Communication Strategies in International Marketing, International Promotion Mix.
- Rise of Internet and E Concepts. Emergence of Social Media Marketing as a Tool
- Social Media Channels: Types and Models, Social Media benefits and Applications
ISMM Module III
7 Lessons
- Consumer Behavior on the Internet: Basics, Evolution of the Digital Consumer, Managing Consumer Demand
- Social Media Marketing Strategies: Introduction, Defining Social Media Marketing Mix, Social Media Marketing Planning, Social Media Marketing Channels.
- Social Media Marketing Campaign: Elements of Marketing Campaigns, Implementing Social Media Marketing Campaigns, SEM, SEO, Content Marketing
- Social Media Execution, Campaign Analytics and ROI
- Managing Social Media Marketing Revenue: Social Media Marketing Revenue Sources
- Emerging Trends in Social Media Marketing: Big Data, IOT, Content Creation and Sharing
- Content Creation and Sharing: Blogging, Micro Blogging, Streaming Video, Podcasts, and Webinars
