Consumer Behaviour
- For BBA | MBA | B.Com | M.Com
- Gives 6 months membership.
- Unrestricted course modules.
- Distraction free learning interface.
- Students can post individual requests for new topics through their accounts. The requested study material gets updated for 'all the students' within next 5 working days.
Curriculum
- 3 Sections
- 18 Lessons
- 0m Duration
CB Module I
7 Lessons
- Introduction to Consumer Behavior, Concept, Scope and their applications
- Information search Process
- Evaluative Criteria and Decision Rules
- Building Customer satisfaction
- Consumer Decision Making Process
- Four views of Consumer decision rules: Economic man, Passive man, Emotional man, Cognitive man
- Models of Consumer Decision making, Nicosia Model
CB Module II
5 Lessons
- Consumer Motivation, needs and goals, Positive and Negative
- Motivation, Dynamic nature of Motivation
- Consumer Perception, Conceptual Frame Work
- Cultural Influence, Dynamism of culture
- Diffusion of innovations, Diffusion Process, the Adoption Process
CB Module III
6 Lessons
- Consumer attitude and change
- Influence of personality and self- concept on buying behavior
- Reference group influence
- Profile of consumer's opinion leadership
- Industrial buying behaviour
- CRM and consumer protection
