Consumer Behaviour
- 3 Sections
- 18 Lessons
CB Module I
7 Lessons
- Introduction to Consumer Behavior, Concept, Scope and their applications
- Information search Process
- Evaluative Criteria and Decision Rules
- Building Customer satisfaction
- Consumer Decision Making Process
- Four views of Consumer decision rules: Economic man, Passive man, Emotional man, Cognitive man
- Models of Consumer Decision making, Nicosia Model
CB Module II
5 Lessons
- For BBA | MBA | B.Com | M.Com
- Access to this learning resource is provided for 6 months from the date of purchase.
- Unrestricted course modules.
- Distraction free learning interface.
- Students can post individual requests for new topics through their accounts. The requested study material gets updated for 'all the students' within next 5 working days.
